Professional Development of Shopping Center Managers Through the
4x4 Executive Program

The mission of Cherry Adria Group is to increase the footfall and profitability of Your shopping center through the development of the people who lead its operations.

Cherry Adria Group

4×4 Executive Shopping Center is an original professional development program for employees in shopping centers through training, education, and mentorship.

The program was created as a contribution of professionals with more than 25 years of experience in managing operations, marketing, and teams in shopping centers and retail franchises.

The focus of the 4×4 Executive method is the transfer of knowledge about sustainable operational models that work in practice and contribute to the growth, visibility, and long-term value of Your project.

Our Programs
4x4 Executive method

The 4x4 Executive method connects 4 key areas of shopping center operations and 4 qualities in the way these areas are managed.

Vision

The vision of the Cherry Adria team is for every shopping center manager to develop the capacities of a 4x4 Executive leader who understands the entirety of operations and acts responsibly in every segment of the business.

4x4 Executive Values

Proactivity

Taking ownership and responding in a timely manner.

Transparency

Clear communication, processes and responsibilities.

Flexibility

Adapting to change while maintaining system stability.

Ethics

Responsible, consistent and professional conduct.

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